Green companies are enjoying critical advantage in their sectors because they are marketing themselves correctly. These companies are leveraging the environmental interventions that they have introduced in their products and in their operations but are doing so factually and sensibly. Consumers are rewarding these companies because they deliver on their marketing messages.
Conversely, some businesses are looking for a short cut into this new economy and are promoting themselves loosely or with false statements or irrelevant standards (Greenwashing). Not only will they fall foul of advertising standards authorities but they will incur the wrath of their customers who are increasingly alive to the nuances of green marketing and who will ensure that offending companies are (often fatally) punished in the social media environment.
GSA Campbell provides expert marketing and communications advice and strategies for clients who are interested in leveraging their environmental interventions, credibly and effectively no matter how big or small they might be. Ask us to assist you to understand where your environmental ‘sweet spots’ are and how to leverage those into the most effective mediums and campaigns.